From Ron Jones, Chairman of Dawn Food Products, Inc.

Wow -- where is this technology going! Wireless -- it will be terrific. Just think, no more fumbling for keys to open the front door. Just push a button on your key chain; doors to your home will unlock, lights will go on, and who knows what else. I don’t know about you, but keys drive me nuts. "What a relief," you are saying, "I didn’t hear about that." Well, folks, I understand it is already here and what a great idea. And believe me, other wireless technology will be here because that is what millions of us want.

Here’s a great idea that is reality. What about offering your customers fresh fruit, never frozen, directly from the tree (just like apple pie your mother made for you, and you would pay almost anything to have it again)? Well, you have it. It is Dawn’s Royal line of apple fillings, directly from the tree to you. Sure, there’s a big difference, never frozen, sliced apple, cube cut apple and strudel cut apple. If your customers are like me, if it’s delicious, I’ll be back, and, yes, even if it costs me more. "But I can’t buy it everywhere, just at your place."

That’s what Dawn tries to do for you and this industry, folks. We know what your customers want, and we are working hard to get it to you. You need it fresh, fast, simple and delicious, and with everything that we do, we’re working for your success--seasonal predecorated cakes, dependable and uniform mixes, etc., flavorful fillings, and frozen items--all designed to help you present variety, quality, delicious offerings to your customers. That’s your success, that’s our success.