FOR IMMEDIATE RELEASE
May 15, 2000

DAWN'S GOURMET COOKIES ARE BIGGER, BETTER, RICHER

Dawn Food Products, Inc. introduces a new line of delicious Gourmet Cookies from Cookie Jar Classics™ with the indulgent flavors customers crave. Made with real butter and other premium ingredients, Dawn's Gourmet Cookies in a new, larger 2-ounce size offer an excellent opportunity for higher prices and better profits.

Dawn's high-quality Gourmet Cookies come in a variety of on-trend gourmet flavors; Milk Chocolate Chunk Macadamia, Chocolate Chunk Pecan, Coconut Pecan Toffee and Chocolate Toffee with White Chocolate Chunks. Like Cookie Jar Classics™, Dawn's frozen Gourmet Cookies come ready to thaw and bake. With limited freezer space, the smaller case size makes it easy to turn inventory quickly and give your customers the freshest cookies around.

Dawn's Gourmet Cookies offer higher margins, bigger profits and repeat sales. Delight your customers with all four tempting varieties and get ready to sweeten your bottom line!

Dawn Food Products, Inc. is one of the world's largest bakery manufacturers and distributors as well as one the nation's oldest manufacturers of bakery mixes and bases. Since 1920, Dawn's dedicated employees, outstanding products and valued customers have made the Dawn name synonymous with excellence. American-owned and operated, Dawn currently supplies a complete line of quality, consistent mixes, bases, icings, glazes, fillings, frozen dough, par-baked and fully baked products and equipment to the food industry worldwide.

For further information, please contact Dawn Food Products, Inc. at (800) 248-1144.

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