FOR IMMEDIATE RELEASE
December 19, 2000

INCREASE SALES AND SATISFACTION WITH DAWN'S EXTEND-R™ YEAST RAISED

AND CAKE DONUT MIXES

Dawn Food Products, Inc., one of the leading suppliers of donut mixes and bases in the baking industry, announces the launch of EXTEND-R™ Yeast Raised and Cake Donut mixes.

EXTEND-R™ mixes offer extended shelf life, greater consistency and melt-in-your-mouth delicious, smooth taste while saving time and labor costs.

Dawn's EXTEND-R™ mixes and merchandising support will provide bakers with the necessary tools to capitalize on current donut popularity. EXTEND-R™ mixes produce donuts with improved shelf life that remain soft and tender with excellent flavor and eating qualities 8 to 24 hours after frying. Dawn's EXTEND-R™ mixes are extremely tolerant and yield outstanding eye appeal, volume and symmetry under varying conditions. And EXTEND-R™'s simple preparation saves time and labor.

Point-of-Sale materials include "Sweet Satisfaction" donut boxes which fit a dozen yeast raised donuts lying flat, plus eye-catching posters and buttons to help create impulse sales. EXTEND-R™ mixes are available in 50 lb. bags through Dawn distribution centers and the Dawn Distributors Advantage® (DDA).

Dawn offers customers everything they need to produce, market and sell a complete donut program including mixes, bases, fillings, icings, glazes, boxes, merchandising materials, equipment, and experienced technical support.

Dawn Food Products, Inc. is one of the world's largest independently owned bakery manufacturers and distributors as well as one of the nation's oldest manufacturers of bakery mixes and bases. Since 1920, Dawn's dedicated employees, outstanding products and valued customers have made the Dawn name synonymous with excellence. American-owned and independently operated, Dawn currently supplies a complete line of high quality, consistent mixes, bases, icings, glazes, fillings, frozen dough, par-baked and fully baked products and equipment to the food industry worldwide.

For further information, please contact Dawn Food Products, Inc. at 2021 Micor Drive, Jackson, MI 49203. Phone: (800) 248-1144 or (517) 789-4400. Fax: (517) 789-4465. Or Web site: www.dawnfoods.com.

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