Services for Supermarket Bakeries

Dawn Foods has helped bakeries of all sizes grow for nearly 100 years, and we understand your unique needs as a supermarket bakery. From giving consumers the freshest creations possible to attracting them to the bakery counter for that unplanned impulse purchase, Dawn Foods partners with you to provide the innovation and indulgent flavors that drive sales and growth.

Insight and Innovation for Today’s In-Store Bakery

As a leader of an in-store bakery, you’ve got goals for growing your business and attracting shoppers to your bakery case. Our experts will work with you to help your bakery thrive. We offer the product knowledge and decorating ideas that help take bakeries from good to great. And we bring you everything — including cakes for all occasions, donuts, brownies, pastries, and seasonal items — to enhance the look and feel of your bakery and help drive impulse purchases throughout the year.

Targeted Solutions for Supermarket Bakeries

  • On-trend products to make your bakery stand out
  • High quality and indulgent products that attract customers and bring them back
  • A full product offering from time-saving, ready-to-sell options to bakery ingredients for finishing and decorating
  • Product innovation supported by consumer trends and insights
  • Decorating ideas, product knowledge and technical support
  • Seasonal programs to boost sales during key bakery occasions



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Consumer Insight

All areas of your store rely on consumer insight. Let Dawn Foods bring that expertise to your bakery. From data on seasonal flavors and recipes to new products based on extensive consumer testing, we know what the people shopping in your store want.


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The Expertise to Help You Succeed

It can be challenging to continually think about updating your product mix and creating case displays that draw people in. From cakes and cupcakes to donuts and muffins, let us help you determine the best mix and merchandising for your bakery. Our Category Management team leverages market data to fully understand the category drivers and dynamics to provide advice on what you should be merchandising at what time. Using our extensive category knowledge, we can partner with you to develop a program that addresses your opportunities and challenges to help make your business as successful as it can be.