The Dawn European & AMEAP Leadership Team

The Dawn Leadership Team is a core group of senior leaders who provide the global strategic direction that shapes our company vision and goals while ensuring key business objectives are consistently met. Our corporate leadership team is based in Jackson, Michigan where they work daily on the global strategies for our team.

We also have local teams around the world who ensure that our strategies are applied at the regional level and address the specific needs of the markets they are a part of. This diverse team brings together knowledge and insight from the best food companies in the world, along with innovative thinking from other key industries such as automotive, pharmaceutical, retail and many others. Their commitment to encouraging innovation, creativity and diversity in all areas enables Dawn to deliver unexpected solutions that inspire our customers to trust us as their indispensable partner for success.

Carrie Jones-Barber
 – Chief Executive Officer
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As CEO of Dawn Foods, Carrie has led Dawn to become one of the world’s premier bakery companies. She is intensely proud of Dawn’s legacy, yet focused on Dawn’s next horizon of international growth in a sustainable and profitable manner. Having started her career in medical sales, Carrie came to appreciate the true value of understanding your products completely and being able to effectively communicate their benefits to customers. This served her well upon entering Dawn in a sales role in the Florida market. She has held various cross-functional roles with progressively increasing responsibility, including CIO, where she oversaw the implementation of the company’s first global ERP system, and President of International, where she successfully led a turnaround. Carrie has introduced significant organizational change at Dawn Foods, including global strategic planning processes and change management best practices. A keen advocate of the Dawn Difference, she is a firm believer that the company’s culture spans geographic and social boundaries. Carrie loves to interact with Dawn’s customers as often as possible and, like she did as a child, enjoys taking her daughter on bakery visits.

“Dawn has the products and people that enable our customers to deliver bakery experiences that are a point of differentiation for their businesses and that will entice consumers again and again.”


Hails from:
 Jackson, MI

Our Greatest Asset: People. I think we do an excellent job in attracting and developing the best people. At Dawn, people can make a difference every day, and our people do.

Our Greatest Challenge: Balancing family culture with growth requirements. It is essential that we maintain the spirit of Team Dawn and the great sense of family, while changing as an organization and ensuring our growth metabolism is founded on processes and structures that maintain profitable growth.

Favorite Sports Team: Northwestern Wildcats. As dangerous as it is in my family to support anyone other than a Michigan team, I got my MBA at Kellogg.

Favorite Baked Good: Tuxedo Vortex Cake

Hobbies: Being with my family. I love cooking food from around the world with my daughter, skiing, bike riding, tennis, reading and traveling.

Favorite Food: Italian – I have a weakness for truffles!

Favorite Travel Destination: Any place with a palm tree and crystal clear water
Bob Howland
 – Chief Digital Officer
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Bob Howland recently joined Dawn Foods as a member of the Dawn Leadership Team in the newly created role of Chief Digital Officer. With over 20 years of digital experience, Bob has been a pioneer in driving transformational solutions throughout his career. Bob will leverage his leadership, insights and expertise to implement Dawn Food’s long term digital vision, strategy and ecommerce business so that we can continue our tradition of innovation to support our customers around the world.

Before joining Dawn, Bob was Executive Vice President and General Manager at Blueport Commerce, the leading SaaS Cloud ecommerce platform for furniture, used by the largest retailers in North America to run their omnichannel business. Prior to Blueport, Bob has held executive management positions at various companies with the focus on implementing digital solutions. Bob is married and has 2 daughters.

“In the coming years, I see Dawn continuing to make history in the bakery industry by being the indispensable partner for our customers by offering digital solutions to meet their needs. Ultimately we want to help the industry take advantage of the digital opportunity and keep pace with the rapid digital changes taking place.”

Hails from:   New Jersey // New York

Our Greatest Asset: Being a leader today by driving digital strategy internally and externally.  Working with our regional partners to implement a global change.

Our Greatest Challenge: Digital transformation is a mind shift change. Our success will come from our team members across the organization and our customers adopting this change. Ultimately, our daily interactions with customers will allow the organization to adopt the change. It is all about the people, the processes and technology working together.

Favorite Sports Team:  College hoops (Go Duke!) and the NBA  

Favorite Baked Good:  Croissants

Hobbies:  I treasure time with my family and love to travel.  I enjoy cycling, pilates, live music, movies, discovering new artists and restaurants, and being outdoors

Favorite Food:  Chocolate, sushi, Thai food and many more!

Favorite Travel Destination:  Anywhere with an ocean/sea/lake view.

Jason Lioy
 – Chief Human Resources Officer
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Jason Lioy is Dawn's Chief Human Resources Officer, responsible for developing our global Team Members for long-term success. Jason helps to build Dawn's culture into one that attracts, motivates, and retains talented employees. An HR leader at Dawn since 2014, Jason's previous roles included global HR leadership and development experience. He was promoted to CHRO from within Dawn because of his leadership style and work ethic. Jason is married with two sons.

“The culture of Dawn is a unique and special attribute that is felt and seen throughout our facilities, and it resonates with customers in their interactions with our Team Members. The Circle of Excellence guides us in what we do. As we move our operations and workforce forward, our history and culture will continue to differentiate us.”

Hails from:  New Jersey

Our Greatest Asset: Our Culture and People. As talent, skills, and technical capabilities become commoditized in the workplace, and our industry, it is our Culture and People that will become our secret ingredient.

Our Greatest Challenge: Building our business for the future, while still embracing our past, and holding on to our culture and values.

Favorite Sports Team: Yankees, Steelers and college football. My wife and my sons are huge Ohio State fans, so I have been adopted into the Buckeye nation.

Favorite Baked Good: Old-fashioned donuts and anything that comes out of a Panaderia.

Hobbies: Being with my family. I love grilling, spending time outdoors, and camping.

Favorite Food: Steak and Italian food

Favorite Travel Destination: I have come to enjoy locations that are “off the grid,” and I love beach spots.  

Steven Verweij
 – President, Europe & AMEAP
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As President of Dawn Foods Europe and AMEAP (Africa, Middle East and Asian Pacific), Steven’s role is to drive strategic and profitable growth in this region by building strong customer relationships through Dawn’s relevant product portfolio, services, strong innovation and value added concepts — helping to fulfill the mission of growing the Dawn brand globally. Steven joined Dawn in 2014 as vice president of Western Europe. Prior to joining Dawn, Steven spent most of his career with Unilever, where he held positions in International Marketing and International Sales, as well as senior leadership roles. The larger part of his career he worked outside the Netherlands.

“Dawn is making a critical step in its growth strategy by moving to a true global company, because we are committed to taking local market factors and cultural influences into consideration when thinking about serving our customers. By thinking globally while implementing regionally, we will optimally combine global synergies and local opportunities. It will mean a change to the business approach, but I know that Dawn is up to this challenge.”


Hails from: Amsterdam, Netherlands

Our Greatest Asset: Our greatest asset is the broadness of our portfolio and the quality of our products, specifically in dry mixes. We provide absolute value in producing the leading mixes that customers around the world appreciate. I also believe that the specific Dawn business model, combining both production and distribution, is a real asset. The core values that stem from a family-run business help us to stand out.

Our Greatest Challenge: We have defined a strong and clear strategy for our global business, and now we must execute it with focus, dedication and 100% excellence. We are moving forward by putting a leadership structure in place and by taking a more cohesive approach to how we view the business. We are thinking globally. This is more complexity, but it will give us huge advantages long term. I know we will succeed.

Favorite Sports Team: Formula One racing, where normally I would support Team Ferrari, but now with Max Verstappen (a Dutch racing talent) joining Red Bull, I have changed.

Favorite Baked Good: Donuts

Hobbies: Beyond working, I enjoy sports like field hockey and tennis, but I hardly have the time for it. So mostly I do running to clear my mind. I typically run a 10K every run, one or two times a week. I also love to work in the garden and spend time with my family.

Favorite Food: Indonesian food

Favorite Travel Destination: I travel so much and therefore I like to be at home with my wife and two children. When I do travel, then I love Spain. I lived in Barcelona for almost seven years and it is my favorite destination.