FOR IMMEDIATE RELEASE

October 15, 2001

DAWN FROZEN CROISSANTS OFFER OUTSTANDING
FLAVOR, QUALITY AND CONSISTENCY

Dawn Food Products, Inc., one of the leading suppliers to the baking industry, introduces Frozen Croissants with rich, buttery taste and flaky texture that will delight customers and generate repeat sales.

Dawn Frozen Croissants are made with real butter and other high quality ingredients to ensure consistent performance. Ready to proof and bake, Dawn Frozen Croissants are so easy and quick you can make just the number you need with very little labor, and offer your customers the freshest and most delicious croissants when they want them.

A versatile alternative to bagels, donuts and muffins, Dawn Croissants are a delectable breakfast item on their own or topped with butter, cream cheese or your favorite jelly or jam. Dawn also offers a delicious line of filled Croissants that are sure to please any palate. Choose from Original Cream Cheese, Strawberry Cheese, Blueberry Cheese, Almond, Cherry Cheese, Raspberry Cheese, or Chocolate-Filled.

Traditional Croissants are available in three sizes. Large and extra large Croissants are extremely popular for sandwiches, and mini Croissants are ideal as an alternative to dinner rolls. Expand your bakery offering with versatile and delicious Dawn Croissants and enjoy increased sales in all dayparts.

Dawn Food Products, Inc. is one of the world’s largest and oldest independently owned suppliers to the baking industry. Since 1920, Dawn’s dedicated employees, outstanding products and valued customers have made the Dawn name synonymous with excellence. American-owned Dawn currently manufactures and distributes a complete line of high quality, consistently uniform mixes, bases, icings, glazes, fillings, frozen dough, par-baked and fully baked products and equipment to the food industry, worldwide.

For further information, please contact Dawn Food Products, Inc., 2021 Micor Drive, Jackson, MI 49203. Phone: (800) 248-1144 or (517) 789-4400. Fax: (517) 789-4465. Or website: www.dawnfoods.com.

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