FOR IMMEDIATE RELEASE

August 2, 2002

DAWN’S READY-TO-SELL SEASONAL CAKES-
JUST THE RIGHT PRODUCTS FOR SUCCESS!

Dawn Food Products, Inc., introduces a delicious line of double-layer, seasonal flavored cakes that will increase sales and enhance your product line from September to December, and year-round.

Dawn’s Ready-To-Sell Cakes are great for any party or gathering, and require no skilled labor. Just thaw-and-sell, and Dawn’s high-quality cake flavors and eye-catching icing colors generate impulse purchases.

Available in 7” or 8” double layers, Dawn’s Ready-To-Sell Seasonal Cakes are beautifully designed with unique flavors and colors. Three fall varieties make any occasion a celebration – Pumpkin Spice, finished with cream cheese icing, orange colored rosettes and spicy pumpkin cake crumbs, Apple Cinnamon Crumble, made with delicious apple cinnamon-flavored batter, finished with cinnamon icing, white rosettes and a touch of cake crumbs, and the delectable Chocolate Raspberry Truffle Cake, made with refreshing raspberry-flavored batter and iced with Chocolate But-R-Creme™ Icing. Colorful pink rosettes and cake crumbs top the cake.

Contact your Dawn representative today and make your bakery the destination for festive fall celebration cakes!

Dawn Food Products, Inc. is one of the world's largest bakery manufacturers and distributors as well as one of the nation's oldest manufacturers of bakery mixes and bases. Since 1920, Dawn's dedicated employees, outstanding products and valued customers have made the Dawn name synonymous with excellence. American-owned and -operated, Dawn currently supplies a complete line of quality, consistent mixes, bases, icings, glazes, fillings, frozen dough, par-baked and fully baked products and equipment to the food industry worldwide.

For further information, please contact Dawn Food Products, Inc. at 2021 Micor Drive, Jackson, MI 49203; phone: (800) 248-1144 or (517) 789-4400; fax: (517) 789-4465; website: www.dawnfoods.com.

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