FOR IMMEDIATE RELEASE

September 19, 2003

CASH IN ON SALES WITH DAWN'S KING CAKE PROGRAM!

Celebrate Mardi Gras and extend the holiday sales momentum of December into the new year by promoting profitable King Cakes. Dawn has just the right mix of products and promotions to create a successful King Cake program in your bakery!

To start, choose from Dawn’s Exceptional Danish Mix™ or Exceptional Danish Base™, or Dawn’s Frozen Raw King Cake Cinnamon Logs. Use the sweet dough or Danish formulations located on the Exceptional Danish Mix or Exceptional Danish Base labels to make delicious King Cakes with excellent shelf life.

For time and labor savings, choose the convenience of Dawn’s Frozen Raw King Cake Cinnamon Logs. Dawn’s comprehensive program also includes fillings, icings, and merchandising kits containing boxes and baking trays, as well as plastic babies, and purple, green and gold sanding sugars to ensure your bakery’s success during the holiday and Lenten season!

Dawn has everything you need to cash in on the growing King Cake category!

Dawn Food Products, Inc. is one of the world's largest bakery manufacturers and distributors as well as one of the nation's oldest manufacturers of bakery mixes and bases. Since 1920, Dawn's dedicated employees, outstanding products and valued customers have made the Dawn name synonymous with excellence. American-owned and -operated, Dawn currently supplies a complete line of quality, consistent mixes, bases, icings, glazes, fillings, frozen dough, par-baked and fully baked products and equipment to the food industry worldwide.

For further information, please contact Dawn Food Products, Inc. at 2021 Micor Drive, Jackson, MI 49203; phone: (800) 248-1144 or (517) 789-4400; fax: (517) 789-4465; website: www.dawnfoods.com.

Click here to view past press releases.