FOR IMMEDIATE RELEASE

April 2, 2004

HIGH HONORS IN MEXICO FOR DAWN

In recognition of superior quality service, and product innovation that has improved sales in Sam's clubs, Dawn Mixco was the recipient of "THE BEST SUPPLIER OF 2003" award from Sam’s Club, Mexico.

Rolando Alanis, Dawn Mexico Director of Marketing, and Ricardo Neri, Key Account Manager, recently accepted the award on behalf of all Dawn team members. Simona Virstova, Vice President of Sam's Mexico, presented this award in a ceremony honoring excellence in the food industry. Servicing Mexico and the surrounding area since August of 1997, Dawn currently supplies Sam's with a complete line of high-quality bakery ingredients including mixes, fillings, icings and cakes.

" We are extremely proud of this achievement," said Homero Villarreal, Vice President of Latin America at Dawn. "This award is recognition of the innovative concepts, high quality manufacturing, and teamwork that Dawn brings forth every day in a continuing effort to be the leading supplier to the baking industry,” noted Villarreal.

Dawn Food Products, Inc. is one of the world's largest independently owned bakery manufacturers and distributors as well as one of the nation's oldest manufacturers of bakery mixes and bases. Since 1920, Dawn's dedicated employees, outstanding products and valued customers have made the Dawn name synonymous with excellence. American-owned and operated, Dawn currently supplies a complete line of high-quality, consistent mixes, bases, icings, glazes, fillings, frozen dough, par-baked and fully baked products and equipment to the food industry worldwide.

For further information, please contact Dawn Food Products, Inc. at 2021 Micor Drive, Jackson, MI 49203; phone: (800) 248-1144 or (517) 789-4400; fax: (517) 789-4465; website: www.dawnfoods.com.

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