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News & Events
> Press Releases > Past Press Releases > 2005 > March 1

FOR IMMEDIATE RELEASE

March 1, 2005

DDA® AWARDS LESAFFRE YEAST CORPORATION
AS VENDOR OF THE YEAR
Lesaffre awarded for outstanding service, on-time delivery

In recognition of superior service, on-time delivery and product innovation, Dawn Distributors Advantage (DDA), a marketing and buying cooperative supported by the leverage that comes from over $1 billion in annual member sales, announced that Lesaffre Yeast Corporation has received the Vendor of the Year Award for 2004. Lesaffre is the world's leading producer of yeast and yeast extracts and has locations nationwide.

They have been a member of the DDA since 1999. As a DDA member, Lesaffre is part of a buying group that sells over 35,000 products with the Dawn and DDA label. The award was presented at the DDA's awards dinner during its annual Meeting in Destin, Florida on January 17, 2005.

John Riesch, president of Lesaffre, accepted the award from Ron Jones, CEO and president of Dawn Food Products, Inc., and Robert Olender, Chairman of the DDA Board of Directors. During the dinner it was noted that Lesaffre not only met all expectations for established DDA members, it consistently exceeded those expectations.

" On behalf of the entire Dawn and DDA family, we present this award with great honor," said Jones. "Dawn, DDA and Lesaffre share the same dedication to personal service and uncompromising quality, which has made our companies successful. We value our relationship with Lesaffre and look forward to a long, mutually beneficial partnership," stated Jones.

The DDA is a cooperative group serving the baking industry through sales, service and distribution of a complete line of bakery products featuring the Dawn and DDA labels that give DDA customers the advantage of the best sources, best prices, and best value with the DDA brand.

The DDA bakery system operates within all customer segments with 13 Independent Dawn Distribution Advantage locations, 18 Dawn manufacturing locations, and 25 Dawn distribution locations, all servicing dedicated customers throughout the US, Canada, Puerto Rico and Mexico. More information about the Dawn Distributors Advantage can be obtained by calling 1-800-435-4355.

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