FOR IMMEDIATE RELEASE                       

January 22, 2007                                                     

Dawn Launches Comprehensive Bakery Website

The New Dawnfoods.Com Premieres

Jackson, MI (January 22, 2007) – Dawn Food Products, Inc. is pleased to announce the launch of its new website.  The new website provides a comprehensive collection of bakery resources including recipes, decorating ideas, a planning calendar, troubleshooting and FAQs, tools, foodservice and bakery trends and insights, and Dawn product listings to help make our customers’ businesses more successful.

“Our goal is to provide customers with a compelling reason to come back and visit the Dawn website regularly as a vital source of industry information,” said Jennifer Wurzer, leader of the Dawn website team.  “We are committed to keeping the site dynamic and fresh, so that it will provide ideas and inspiration for our customers’ bakeries each time they visit.”  The energetic theme of the website, “Creating Happiness,” expresses the joy and pleasure people find in the sharing of baked goods in cultures around the world.  “Photographs throughout the website show bakery products are a central part of everyday life, whether Dawn is helping people celebrate special moments or just putting a big smile on a child’s face,” Wurzer added.  “The images also show Dawn understands our goal is pleasing our customers’ customers, the final consumers of our products.”

The new Dawn U.S. site will be joined later in 2007 by interconnected sites for Dawn Canada, Dawn Mexico and Dawn UK/Western Europe reflecting the international scope of Dawn’s business.

Dawn is launching the new site with an advertising campaign in bakery publications and on industry websites.  Visitors who sign-up on the site will receive a gift from Dawn.

American-owned with operations worldwide, Dawn manufactures and distributes a complete line of high-quality, consistent bakery mixes, bases, icings, glazes, fillings, frozen dough, par-baked and fully baked products.  Further information is available at www.dawnfoods.com.

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