FOR IMMEDIATE RELEASE                       

July 18, 2007             

DAWN LAUNCHES SPANISH VERSION OF U.S. WEBSITE

Reaches out to Spanish-speaking customers

July 18, 2007 - JACKSON, MI – Dawn Foods Products, Inc. has launched the Spanish version of its website www.dawnfoods.com.  The site features the same elements of its English counterpart, including a comprehensive collection of bakery resources such as recipes, decorating ideas, a planning calendar, troubleshooting and frequently asked questions, foodservice and bakery trends and insights, and Dawn product listings.

“We want to offer our Spanish-speaking customers in the U.S. the same helpful information and resources they would find on the English language site,” said Anna LaVerne, Marketing Services Manager.  She added that Dawn also offers a full line of products specifically marketed toward the Hispanic population, including ready-to-bake Mexican cookies and pastries, ready-to-finish Churros, and Tres Leches cake mixes, bases and fillings.  “Dawn has always had a strong partnership with our Hispanic customers and recognizes their growing role in the market.  The Spanish version of the website, which we believe is the first in the industry, reflects Dawn’s commitment to diversity,” she said.

Dawn’s Spanish site can be found at espanol.dawnfoods.com or by clicking on the Español link at www.dawnfoods.com.

American-owned with operations worldwide, Dawn manufactures and distributes a complete line of high-quality, consistent bakery mixes, bases, icings, glazes, fillings, frozen dough, par-baked and fully baked products.  Further information is available at www.dawnfoods.com.

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