Sales / Customer Service:
Come holiday time, visions of freshly baked treats dance in the heads of home cooks. But the reality is that the hustle and bustle of the holiday season leaves many shoppers looking for shortcuts at the dinner table. That’s where take-and-decorate cakes, cookies and other baked goods come in.
The take-and-decorate concept is easier still than take-and-bake: Instead of offering packaged par-baked goods, the bakery does most of the work of pre-baking goods and prepackaging icing and decoration, and customers put finishing touches in their own kitchens for that homespun illusion. This trend is particularly appealing during the holidays, when parties, cookie exchanges and family baking are popular activities.
“We see an especially high demand for take-home decorating kits including sugar cookies, and gingerbread cookies and houses at holiday time,” says Kristen Schooley, the catering and sales manager at Sweet Flour Bakery Shop in Toronto, Canada. “People love the idea of doing everything from scratch, but it’s not realistic from a time standpoint, so we do some of the legwork for them. These kits help customers share an activity with their families and create something unique without sacrificing precious time or—when it comes to small kids—making a big mess.”
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