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The Dawn European & AMEAP Leadership Team

The Dawn Leadership Team is a core group of senior leaders who provide the global strategic direction that shapes our company vision and goals while ensuring key business objectives are consistently met. Our corporate leadership team is based in Jackson, Michigan where they work daily on the global strategies for our team.

We also have local teams around the world who ensure that our strategies are applied at the regional level and address the specific needs of the markets they are a part of. This diverse team brings together knowledge and insight from the best food companies in the world, along with innovative thinking from other key industries such as automotive, pharmaceutical, retail and many others. Their commitment to encouraging innovation, creativity and diversity in all areas enables Dawn to deliver unexpected solutions that inspire our customers to trust us as their indispensable partner for success.

Serhat Unsal
 – Chief Executive Officer​
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With 18 years of experience with Unilever, Serhat is excited by the immense potential for Dawn in a rapidly evolving market place. With his deep experience with strategic development and marketing, Serhat is focused on growing existing market share, exploiting the benefits of international exposure, and identifying emerging markets for opportunistic growth. When not traveling, Serhat enjoys spending time with his wife and two children.

“Dawn is a company of immense potential. We are part of a great market and have some of the best products. We strive to make the business choices globally that will convert opportunity to success.”

Hails from: Istanbul, Turkey

Our Greatest Asset: Our technical expertise and the ability to evolve through historic pressures and differing business models — Dawn is a resilient company.

Our Greatest Challenge: The bakery industry is in flux and fundamental changes are taking place in the market dynamics. Those changes require us to continually assess our business model, culture and direction.

Favorite Sports Team: Fenerbahce Football Club and The Toronto Maple Leafs (I lived and worked for many years in Canada, and I am proudly Canadian, which equals loving hockey!)

Favorite Baked Good: Croissants

Hobbies: Tennis, skiing, cycling, computer programming, photography and architecture

Favorite Food: Grilled fish

Favorite Travel Destination: Brazil

Carrie Jones-Barber
 – Chief Executive Officer​
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As CEO of Dawn Foods, Carrie has led Dawn to become one of the world’s premier bakery companies. She is intensely proud of Dawn’s legacy, yet focused on Dawn’s next horizon of international growth in a sustainable and profitable manner. Having started her career in medical sales, Carrie came to appreciate the true value of understanding your products completely and being able to effectively communicate their benefits to customers. This served her well upon entering Dawn in a sales role in the Florida market. She has held various cross-functional roles with progressively increasing responsibility, including CIO, where she oversaw the implementation of the company’s first global ERP system, and President of International, where she successfully led a turnaround. Carrie has introduced significant organizational change at Dawn Foods, including global strategic planning processes and change management best practices. A keen advocate of the Dawn Difference, she is a firm believer that the company’s culture spans geographic and social boundaries. Carrie loves to interact with Dawn’s customers as often as possible and, like she did as a child, enjoys taking her daughter on bakery visits.

“Dawn has the products and people that enable our customers to deliver bakery experiences that are a point of differentiation for their businesses and that will entice consumers again and again.”

Hails from: Jackson, MI

Our Greatest Asset: People. I think we do an excellent job in attracting and developing the best people. At Dawn, people can make a difference every day, and our people do.

Our Greatest Challenge: Balancing family culture with growth requirements. It is essential that we maintain the spirit of Team Dawn and the great sense of family, while changing as an organization and ensuring our growth metabolism is founded on processes and structures that maintain profitable growth.

Favorite Sports Team: Northwestern Wildcats. As dangerous as it is in my family to support anyone other than a Michigan team, I got my MBA at Kellogg.

Favorite Baked Good: Tuxedo Vortex Cake

Hobbies: Being with my family. I love cooking food from around the world with my daughter, skiing, bike riding, tennis, reading and traveling.

Favorite Food: Italian – I have a weakness for truffles!

Favorite Travel Destination: Any place with a palm tree and crystal clear water

Steven Verweij​
 – President, Europe & AMEAP
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As President of Dawn Foods Europe and AMEAP (Africa, Middle East and Asian Pacific), Steven’s role is to drive strategic and profitable growth in this region by building strong customer relationships through Dawn’s relevant product portfolio, services, strong innovation and value added concepts, helping to fulfill the mission of growing the Dawn brand globally. Steven joined Dawn in 2014, as vice president of Western Europe. Prior to joining Dawn, Steven spent most of his career with Unilever where he held positions in International Marketing and International Sales, as well as senior leadership roles. The larger part of his career he worked outside the Netherlands.

“Dawn is making a critical step in its growth strategy by moving to a true global company because we are committed to taking local market factors and cultural influences into consideration when thinking about serving our customers. By thinking Globally while implementing regionally, we will optimally combine global synergies and local opportunities. It will mean a change to the business approach, but I know that Dawn is up to this challenge.”

Hails from: Amsterdam, Netherlands

Our Greatest Asset: Our greatest asset is the broadness of our portfolio and the quality of our products, specifically in dry mixes. We provide absolute value in producing the leading mixes that customers around the world appreciate. I also believe that the specific Dawn Business model, combining both production and distribution, is a real asset. The core values that stem from a family-run business help us to stand out.

Our Greatest Challenge: We have defined a strong and clear strategy for our global business, and now we must execute it with focus, dedication and 100% excellence. We are moving forward by putting a leadership structure in place and by taking a more cohesive approach to how we view the business. We are thinking globally. This is more complexity, but it will give us huge advantages long term. I know we will succeed.

Favorite Sports Team: Formula One racing, where normally I would support Team Ferrari, but now with Max Verstappen (a Dutch racing talent) joining Red Bull, I have changed.

Favorite Baked Good: Donuts

Hobbies: Beyond working, I enjoy sports like field hockey and tennis, but I hardly have the time for it. So mostly I do running to clear my mind. I typically run a 10K every run, one or two times a week. I also love to work in the garden and spend time with my family. This is the most valuable way for me to spend my time.

Favorite Food: Indonesian food

Favorite Travel Destination: I travel so much and therefore I like to be at home with my wife and two children. When I do travel then I love Spain. I lived in Barcelona for almost seven years and it is my favorite destination.

Chris Jenkins
 – Cluster Leader for UK & Ireland
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Chris joined Dawn at the end of 2015 as Cluster Director for UK & Ireland. His job is to manage the UK Commercial operation directly and support the remaining UK based functions.

His role involves driving the sales and marketing agendas and ensuring that the whole team gives outstanding customer service to our internal and external customers.

Most of his experience comes from working various FMCG companies in sales, marketing purchasing and operations roles across retail, Foodservice and manufacturing organizations.


Hails from: Amsterdam, Netherlands

Our Greatest Asset: Dawn has many great assets. The people across the company in whichever area they work in do so with a passion and commitment to make sure our customers are delighted every time they eat one of our products. The products themselves which are first class and have been created over the years and which we seek to improve and develop every day.

Our Greatest Challenge: Is to keep leading this sweet bakery market. We must remain the standard that all the competitors seek to meet. So that means we need to keep on getting that little bit better in all areas every day.

Favorite Sports Team: As a proud Welshman there can only be one answer. Rugby is a religion in Wales and we come together as a nation to support the Welsh Rugby team. We have had our ups and downs over the years but the team are never short of support and to hear the crowd singing in the Millenium Stadium still gives me goosebumps.

Favorite Baked Good: Muffins

Cake or Yeast Raised Donut: Yeast Raised

Hobbies: Now I have finished playing rugby (after 23 broken or fractured bones) I have returned to mountaineering and extreme marathon’s which usually take place over mountain ranges. I also do quite a bit of swimming and cycling as I used to be a triathlete.

Favorite Food: I trained as a chef before entering business and my passion is for Italian food and fresh seafood.

Favorite Travel Destination: You have to go a long way to beat Italy. The people, the architecture and the food. My special treat to myself is to be on an Italian beach with a small fire pit cooking fresh sardines and enjoying a glass of wine as the sun goes down. Perfect!