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The Dawn Brand

Dawn Foods is committed to helping you build your sweet pastry operations. That’s why we work to have all the products you need for success. From ingredients to finished products, Dawn has everything for baking the sweet creations that your customers want. The quality you experienced with the first Dawn product you ever used, is the same quality you can count on from all of our products. Today and into the future. It’s all part of our commitment to providing the ingredients for life’s sweet moments. Recognized by the Dawn brand.
Project Sunrise

There is a new sunrise at Dawn!

Dawn Foods has all the products you need to fill your bakery case with treats and sweets that people love. Today, we manage many brands as part of our growing product portfolio. But, things are changing. To help you understand, purchase and use our products as simply as possible, you will see the products you currently know as Sucrea, Fruibel, Dethmers, Baker’s Select and Caullet, come under one Dawn family brand. And while the look will be different, the product and product quality are the same.

Old Brands

You will notice these changes already and they will be complete in early 2017.

Our new look and the brand name Dawn go back to the roots of Dawn Foods. The sunrise and the orange color palette have been part of Dawn since our beginning in 1920. Celebrating that early morning sunrise that reminds us of that first moment when bakery creation begin – the dawn of each day.

The new packaging is easy to recognize with clear product details, reflecting our quality and our commitment to you. To make product selection simple, you’ll see bold pictures and product naming. We will also concisely explain important product specifications, highlighting product uses and applications for quick reference by your entire bakery team.

And, of course, all our newly branded Dawn products will meet the European Food Directive, including nutritional label requirements.

Living up to our promises, every day

At Dawn Foods, we want to be a little bit better every day so that you can keep surprising your customers with exciting new flavours, high-quality products and delicious recipes. Every day we strive to create happiness with:

Better taste, by being experts on traditional, local recipes since 1920 and passionately exploring the world for new tastes in sweet bakery.

Better ingredients, by continuously striving for better quality, as only the best quality ingredients deliver the best end result.

Better fit for purpose, by always improving our solutions to fit your changing specific needs and requirements.

Better creativity, by constantly providing you with endless inspiration for delicious recipes and amazing applications, based on the latest trends.