Dawn featured in Baking & Snack

Aug 9, 2018, 21:30 PM by Jamie Dittenber

At instore bakeries, cake steps into the limelight                         

mashup mania cake 

Some years ago, these cable networks launched shows such as Cake Wars, Top Chef: Just Desserts and Cake Boss to intertwine cake, artistry and TV drama, and Americans just couldn’t get enough. In many cases, gluttony met glam, and millions debated fondant’s correct pronunciation. Cake became pop culture. 

Today, though, it’s a different story. Cake producers have stepped up their game, and as this indulgent ­product scoffs in the face of health-and-wellness, commercial bakeries are helping in-store operators boast signature products that reflect fashion, pop culture and individual personalities.

Click here to read the full Bake & Snack article.