Baking & Snack visits Dawn Foods Innovation Studio

Sep 7, 2018, 13:49 PM by Jamie Dittenber

Cakes gone viral

By Joanie Spencer

People eat with their eyes, and social media outlets such as Instagram are feeding that frenzy more than ever. Today’s consumers want cakes that not only emulate the masterpieces they once saw on television but that also are “Insta-worthy” to snap a photo for social media.

Once upon a time, the concept of sharing was about desserts that could be portioned out for groups to enjoy —together. But more recently, “sharing” refers to consumers posting images of food that’s meant for one … and intended to create a sense of “FOMO,” or fear of missing out, among their social network connections.

Dawn calls this the “#FoodieExpressions” trend.

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