New survey discovers consumers’ holiday baked goods habits

A recent survey conducted by Dawn Foods highlights the importance of baked goods to Americans. Holiday baking and enjoyment of baked goods is prevalent during this season, as evidenced by the data in the report.

73 percent of Americans, according to a separate recent survey commissioned by Fleischmann's Yeast and Karo Syrup brands, are more excited about baking during the holidays than any other time of the year. Dawn’s infographic shows that 70 percent of people will either make or buy up to five baked goods this holiday season.