Dawn Foods' new chief digital officer shares key insights on digital engagement

Apr 4, 2019, 12:01 PM by John Unrein
Bob Howland Digital News

Bob Howland calls it an incredibly exciting time to serve in his new role as chief digital officer for Dawn Foods. In this newly created leadership position, Howland will play an instrumental role in engaging customers with Dawn’s digital solutions. He is responsible for developing the company’s long-term digital vision, engaging customers with digital solutions and leading its broad-reaching digital initiatives, which includes the following:

  • Drive Dawn’s e-commerce business development.
  • Drive digital capabilities within Dawn.
  • Develop Dawn’s digital strategy to transform the company and the baking industry.

What excites Howland, who joined Dawn earlier this year, starts with helping Dawn’s bakery customers realize the full potential of their digital journey. More consumers than ever before are engaging with their favorite shops on a “hyper local level,” and the path for bakeries is wide open. 

 

“I’ve been doing this for more than 20 years, working in industries ranging from chocolate to home goods, and I believe it comes down to three words: people, process and technology,” says Howland, who previously served as executive vice president and general manager of Blueport Commerce, a Boston-based e-commerce platform for furniture, used by the largest retailers in North America. “The big part of this effort is the people. It is about change management, helping people know the potential for what digital could mean to their business, and understand the differences of consumer behavior. The opportunity to change tends to be very rewarding.”

Based on his lengthy experience, Howland says it’s less about the online tools and more about the wealth of opportunities ahead to more fully engage with consumers.

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