State of the Industry 2019: Sweet goods benefit from trend-based improvements

Jun 26, 2019, 11:10 AM by Neal Lorenzi

snack and bakery

Sweet goods add healthy ingredients, as well as new high-sensory ingredients, to build diversity and interest.

People have always had a love affair with sweet baked goods like pastries, doughnuts and muffins. Today, however, we want sweet treats that are delicious and sometimes even a bit more nutritious—but only slightly less indulgent. One reason is the rising awareness of dietary concerns related to carbohydrates, sugar and trans fats.

As a result, many bakeries are answering the call by adding healthy ingredients to sweet goods as well as exotic flavors and unique toppings to build renewed interest. To truly succeed, though, sweet goods always must deliver a highly sensory experience.

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