Nutritional health bars - powered by ancient grains

Jul 31, 2019, 16:02 PM by John Unrein


One of the shining stars in the bakery business, the nutritional health bar category witnessed nearly 6% growth in the year ended May 19, 2019, according to the latest data from Market Advantage; IRI Liquid Data, the leading global provider of enterprise market information solutions.

Both sweet and savory options are bolstering demand for nutritional snack bars, as consumers continue to migrate toward convenience options with a perceived health benefit.

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