Dawn launches the Cake Co-Creation Project, working with retail bakeries to create on-trend flavors.
Cake continues to be one of the most commonly consumed desserts in the United States, as 15% of consumers report that their last dessert consumed was cake, according to Datassential research for Dawn Foods. Of note, females and Gen Z consumers are more likely to have chosen cake.
Despite not being an everyday item, the market for cake is strong. More than half of operators report that cakes are one of their top-three selling items, and nearly a third report an increase in cake sales over the past year, according to Datassential research.