Consumer interest grows in several dessert categories

Sep 3, 2019, 09:36 AM by John Unrein

Bake magazine macaron

Jenny LaPaugh, senior director of regional and artisanal channel marketing for Dawn Foods, points out that today’s consumers love to experiment when it comes to food, a key trend in the marketplace. One secret to success, she says, is to pair something very familiar with something new — “that’s going to take you where you want to go.”

Knowing the influential consumer trends helps inform, inspire, and spark successful ideas.


According to Datassential research presented to Dawn and its retail bakery customers, 28% of consumers are interested in savory flavor in desserts, while 49% of operators either offer or are interested in offering savory in ingredients in their desserts. Olive oil, for example, has seen a 19-times increase in dessert menu penetration over the past decade.

Read the full article here.