LAS VEGAS - Changes in government and politics along with advances in technology and the media are affecting consumer behavior in ways that are shaping key consumer trends heading into the next years, said Jennifer LaPaugh, senior director, regional and artisanal channel marketing, Dawn Foods, during a presentation at the International Baking Industry Exposition.
Ms. LaPaugh explained that a myriad of major political changes in countries such as the United States, Mexico and the U.K. in recent years are affecting consumers directly and causing a heightened level of uncertainty. While constant connection to technology and media are adding to this stress, Ms. LaPaugh said they also provide a host of positive attributes such as allowing people to bond on a broader scale socially and gain more access to global information. Together, these fundamental forces are fueling eight trends that Ms. LaPaugh detailed in her presentation, “Consumer Trends Every Bakery Should Know.”
Ms. LaPaugh explained that one of those trends, called “Blissful Indulgence,” describes how people are looking for opportunities to disconnect and reduce stress and anxiety through personalized, highly indulgent sweet goods or desserts that provide a “momentary escape” from reality.
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