Clean fusion throughout the day: Dawn releases 2020 food trends at IBIE

The Michigan-based bakery discovered that permissible indulgence continues to propel sweets, while personalization and flavor explorations are driving innovation by producers and intrigue from consumers.

Dawn joined data from 75 global sources with context from its own 100-plus market visits to bakeries, foodservice spots, and more, ultimately landing on eight global food trends. The family-owned company shared its findings at the International Baking Industry Exposition in Las Vegas, September 8-11, where we spoke with Jennifer Lapaugh, senior director of regional and artisanal marketing, about their implications.