Dawn unveils new cake flavors in innovative project

Sep 18, 2019, 10:33 AM by Bake Mag

Cake co-creation

Retail bakery owners Paul Bendinskas of ABC Cake Shop in Albuquerque, New Mexico, and Julie Pinho of Pinho’s Bakery in Roselle, New Jersey, helped Dawn Foods introduce the three winning Baker’s Request cake flavors (coffee, coconut and honey) developed as part of Dawn’s Inspired by You program, appearing at the Dawn Foods booth during the International Baking Industry Exposition (IBIE) in Las Vegas.

Earlier this year, Dawn launched the innovative Cake Co-Creation Project, working with four leading retail bakery customers located in four major geographic areas of the country. The project kicked off on April 30 at the Dawn Innovation Studio in Jackson, Michigan. The culmination of the project took place with the unveiling of new cake flavors from Dawn at IBIE.

Read the full article here.