Donuts: old standby continues to surge

Oct 14, 2019, 09:33 AM by Lauren Howard

three donuts

Delicious donuts continue to captivate the interest of bakers and consumers alike.

The simple appeal of a donut ranges from tried-and-true yeast-raised, glazed rings and traditional cake donuts to gourmet additions that showcase unique toppings, exotic flavors and surprising sweet and savory mashups. No longer relegated to breakfast and early morning office meetings, donuts are becoming an increasingly visible medium that’s connecting consumers with the magic happening inside the bakery, creating a veritable Theater of Donuts.

Box Office Bakery Magic

Donuts continue to be a “bright spot” within the bakery category. Coming in at $5083.2 million, donuts are in the top three for sales of bakery products in the U.S., according to Statista, June 2018.

Available in every price range and easily portable, donuts suits consumers who are on-the-go as well as appealing to those who prefer a hint of creativity in their sweet indulgence. In all categories, donuts deliver. Clyde’s Donuts finds the indulgent aspect of donuts make it an excellent impulse buy and value-add to the basket. The company, based in Addison, Illinois, offers instore bakeries and private label manufacturers a Total Donut Solution with Ready to Finish, Ready to Sell and Ready to Serve options.

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