Dec 11, 2019, 14:07 PM by JENNIFER BARNETT FOX


Flavor mashups, mix-ins and clean label formulations continue to make the brownie a generational favorite.

There are few who possess the willpower to say no to a brownie. Simple and quick to make, delicious and infinitely customizable, brownies continue to enliven the category with updates of convenience, premiumization, nostalgia and indulgence.

Perfection in its most simple state, the brownie can be even more appealing with simple additions. Take, for instance, brownies with the addition of premium ingredients. Pure vanilla, deluxe chocolate and real cane sugar level up the brownie while also being the perfect vehicle for brand callouts that add to the wow factor. Bakeries adding California-grown pecans and walnuts, Nutella and chocolates from Barry Callebaut or Ghirardelli can increase the profile and price point of an already delicious product.

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