Global bakery manufacturer and ingredients supplier Dawn Foods has announced its yearlong celebration in honor of its 100th anniversary—coming to life in its new campaign, “Thank You to Bakers.” Through the campaign, Dawn aims to raise awareness for the hard work the baking community puts in each day and thank bakers across the globe for their dedication.
Connected to the campaign, Dawn also unveiled its #DonutsForGoodEntry promotion that encourages bakers to use the hashtag on social media to highlight the positive deeds they do in their local communities. The promotion includes a raffle for Dawn customers using the #DonutsForGoodEntry when sharing their story. Entries will also be accepted on the Dawn website. Participating customers will be entered for the chance to win a $5,000 donation in their name, to a 501c3 charitable organization of their choice. Dawn will raffle 10 donations, totaling $50,000.
“We want to celebrate our 100 years of growth and accomplishments by recognizing those who have made our success possible—the bakers who bring joy every day to their customers and communities around the world,” said Carrie Jones-Barber, CEO of Dawn Foods. “As we look back at the legacy we’ve created, in partnership with our customers, we’ve grown from a small family business to nearly 5,000 team members. Additionally, we continue to lead the way in digital advancements and industry-leading product innovations coming to market this year that are sure to excite customers. We have a promising year ahead and this campaign sets the tone for our yearlong appreciation to bakers.”
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