Creativity is driving the donut industry forward. So is customization that makes them your own. And minis are providing portion control in this indulgent category that has survived — even thrived — despite sugar busters, the keto craze and all things healthy.
Donuts aren’t just for breakfast anymore. According to a survey from Jackson, Mich.-based Dawn Foods, 87% of people eat them in the morning, 38% in the afternoon, 33% in the evening and 23% late at night. That’s why many shops have been open 24/7 for decades.
“Given the variety of roles and dayparts, consumers look for different qualities,” Sally Lyons-Wyatt, executive vice-president and practice leader, Information Resources, Inc., told Baking & Snack’s Karlee Renkoski in her report for the magazine’s February issue. “The qualities range from favorite flavors to surprising combinations; simple and clean to eat to complex and messy; and an accompaniment for a meal to being the meal.”
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