Getting creative with donuts

Creativity is driving the donut industry forward. So is customization that makes them your own. And minis are providing portion control in this indulgent category that has survived — even thrived — despite sugar busters, the keto craze and all things healthy.

Donuts aren’t just for breakfast anymore. According to a survey from Jackson, Mich.-based Dawn Foods, 87% of people eat them in the morning, 38% in the afternoon, 33% in the evening and 23% late at night. That’s why many shops have been open 24/7 for decades.

“Given the variety of roles and dayparts, consumers look for different qualities,” Sally Lyons-Wyatt, executive vice-president and practice leader, Information Resources, Inc., told Baking & Snack’s Karlee Renkoski in her report for the magazine’s February issue. “The qualities range from favorite flavors to surprising combinations; simple and clean to eat to complex and messy; and an accompaniment for a meal to being the meal.”

Read the full article here.