The flavors and ingredients propelling the donut category forward

Mar 4, 2020, 16:14 PM by Karlee Renkoski
Donut trends

Donuts can be eaten at any time, at any place and — these days — with just about anything. While the treat is still the perfect coffee pairing, now it’s also the bun on a chicken sandwich or a grilled cheese. Bakeries sell traditional cream-filled donuts and alcohol-infused donuts in their displays. And there has never been so many toppings from chocolate to cereal to pork.

hese combinations keep consumers on the edge of their seats. What will be the next crazy donut flavor?

In the United States from 2015 to 2019, the market size of the industry has increased 2% per year on average and is expected to grow approximately 1.2% in 2020, according to IBISWorld’s 2019 report “Doughnut Stores Industry in the US - Market Research.”

The international donut market is seeing a steady increase as well, and some bakeries have had major breakthroughs over the past several years. Barcelona-based Europastry, creator of Dots Originals thaw-and-sell frozen donuts, is a worldwide company. Carolina Moré, marketing director USA, Europastry, said Dots sales increased by more than 30% from 2017 to 2019 due to an evolution of quality and more innovation.

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