Deliveries, at-home kits becoming valuable options for retail bakeries
Apr 20, 2020, 15:47 PM
Meeting customers in person may be difficult to impossible for retail bakers during this time of social distancing and COVID-19, but there are other ways to stay in touch.
Leveraging social media is one, says Arlene Kobos, senior vice president and general manager – Central Plains region for Dawn Foods.
“Now is not the time to retreat,” she says. “Use your platforms for more than updating customers on changed hours or business plans. You can inspire, engage and give people a much-needed break from the steady stream of serious news. Post product pics, ideas for baking at home or how your business is supporting local efforts such as donating to food banks or shelters.”
Daily or weekly videos on topics like cake decorating are possible, she adds.