KANSAS CITY, MO. - As simpler times in the food world prevail, the bakery sector must engage in thoughtful planning and promotions that drive convenience and value over extravagant luxury, experts in the bakery sector agree.
For fresh bakery random weight bakery products in supermarkets, cake sales are down 15.8% from pre-COVID 19 levels but cookie sales are up 12.2%, said Jonna Parker, fresh foods market research expert with IRI. “The need for large cakes is down,” she said. “But cookies – purchased and fresh open – are very different. There are great opportunities for Father’s Day, July Fourth, and summer promotions.”One surefire tactic: Engage customers with new and simple-to-execute ideas. Satin Ice offers a prime example with its online series of tutorials. For example, glitter glaze Bundt cake made from fondant and buttercream glitter glaze from Satin Ice is simple to prepare. Drizzle glitter glaze on top of each mini Bundt cake before adding decorative sugar flowers.
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