Who is Dawn Foods, and what makes your Digital Innovation Hub in Boston unique?
Dawn Foods is a leading global bakery manufacturer and ingredients supplier based in Jackson, Michigan. This year, Dawn is celebrating its 100th anniversary, marking a century of innovation and providing the highest quality products to its customers and consumers across the globe. A premier bakery service provider, Dawn has been the secret ingredient to bakers’ success for 100 years − helping its customers grow their business and drive engagement with their consumers.
We established our Digital Innovation Hub in Boston. Building a digital team outside of our HQ location was by design and meant to give the digital team a blank canvas and lots of autonomy to chart a new way of working for the company. We chose Boston in part due to the wealth of eCommerce and B2B technology companies in the area and amazing digital talent pool. We’re building a team that will work on the latest digital technologies, help transform a market leading company, and disrupt an industry. What could be better?
You are launching an eCommerce Platform. Tell us a bit about that platform, and why the idea came about?
Dawn’s digital online ordering platform is an eCommerce solution that provides our more than 11,000 artisanal bakers across the U.S. with 24/7 access to all the baking supplies they need. It is the most convenient way for our customers to order their Dawn products in one place.Read the full Q&A here.
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