KANSAS CITY — Americans are seeking the spiciness of Mexico, digging deeper into Japanese flavors and experiencing the complex flair of Moroccan cuisine. A search for ethnic flavors also has people finding food colors that are “Instagram-able.” In some cases consumers are mixing and matching the ethnic flavors of the world.
Millennials, US Latinos, single people and European consumers are exploring new flavors out of curiosity, said Sarah Hickey, senior director, insights and market research for Dawn Foods, Jackson, Mich.
“Millennials are especially interested in exploring Asian and Latino cuisine, with foods like chocolate sesame cake and churro- flavored donuts becoming increasingly popular,” she said.
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