Ready-to-sell donuts: convenience rules during this challenging time

Oct 26, 2020, 11:43 AM by John Unrein

packaged donut
KANSAS CITY - The idea for individually wrapped donuts came about thanks to the Baker Boy team doing some good old-fashioned customer outreach. At the outset of the COVID-19 pandemic, Baker Boy began asking its many distributor partners and longtime K-12 school and healthcare customers what they saw as an immediate need in the face of the pandemic. The overwhelming majority of those said they needed more touchpoint-free foodservice solutions.

In response to this market demand, Baker Boy launched a line of seven individually wrapped donuts in September.

“We have seen immediate success with the school, healthcare and convenience store markets, as well as with independent grocers who lack the labor or facilities to decorate donuts for bakery cases,” said Dustin Monke, marketing manager for Dickinson, N.D.-based Baker Boy.

In addition, Baker Boy launched The Donut Hole thaw-and-serve fully finished donut line in October 2019. It quickly became one of their hottest new product launches ever. Baker Boy now offers 15 fully finished donuts, including three flavors of its award-winning Magic Ring Filled Donuts, which are iced and sprinkled ring donuts with filling in every bite.

The individually wrapped donuts also fall under The Donut Hole brand.

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