Fruity and functional top flavor trends for 2021

Jan 5, 2021, 11:28 AM by Jeff Gelski

orange citrus flavor

Flavors may fit into the plans of those who seek functional health benefits like immunity because of COVID-19. Nostalgic flavors also are a source of comfort during the pandemic. Flavors based on fruits and vegetables may target both the health and comfort categories.

Comax Flavors lists apple carrot ginger, blueberry elderberry, and manuka honey as top flavors under a 2021 flavor trend called “immunity boost.”

“Individuals are turning to food and beverages with functional ingredients to stay healthy,” says Catherine Armstrong, vice president of corporate communications for Comax Flavors. “To meet the growing demand, Comax Flavors created the Immunity Boost range.”

The flavors may be used in applications such as non-alcoholic and alcoholic beverages, beverage syrups, plant-based, dairy applications, baked foods, and confections as well as nutrition and performance products.

Other 2021 trends listed by Comax Flavors include “breakfast basics” with flavors such as cereal and milk, French toast, and jelly donut; “home baker” with flavors such as banana bread, blueberry cheesecake and pizza; and “chicken soars” with flavors such as chicken vegetable soup, fried chicken and grilled chicken.

Bell Flavors & Fragrances is seeing an increase in products with naturally occurring vitamin C like acerola and citrus fruit, says Joan Harvey, senior vice president of commercial and general manager of the flavors division.

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