Retail bakeries need to know certain strategies and tactics when implementing updates to enhance their website and online presence, particularly in our current digital age.
Dawn Foods recognizes that 2020 was a year filled with new learnings and challenges, explains Keely Siciliano, director of brand & digital marketing for Dawn.
“One lesson many businesses learned is that they do not need to rely only on face-to-face interactions to get business done,” she shares. “Going online does not mean being out of touch with customers. On the contrary, connecting digitally can often make customers feel closer to your brand.”
One way to enhance your digital presence is by incorporating a digital menu and online ordering into your website. This makes it easier for customers to connect with your business and access your menu, and enables them to order anytime and anywhere, Siciliano says.
Additionally, offering things like coupons, updates on daily features, or seasonal specials can improve customer experience and drive sales.
So, what types of messaging and other content work best when communicating online through your website with customers?
“Consumers find you online because of an initial need—what products are sold? Is this bakery open today? How much does a wedding cake cost? And that visit sets the tone for future interactions online with your business,” Siciliano explains. “It’s important to put your best foot forward and ensure you’re at least sharing the essential information a consumer needs to know.”
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