May 5, 2021, 16:57 PM by Quinten Dol
Dawn digital innovation center

Your early success defines you as a tech disruptor, but how you double down cements your place in the industry.

Whether it’s a radical new business model, the right use case for emerging technology or the kind of organizational hustle that breeds success, the tech industry loves a good disruption story. So much so, in fact, that the word “disruption” has become a bit of a cliche in recent years, a catch-all term for any form of innovation.

So what does it actually mean to be an industry disruptor?

Harvard Business Review says disruption occurs when a newcomer successfully develops a product or service that can target a segment of an industry otherwise overlooked by incumbent players. Success gives them a foothold, from which they can move into more competitive markets. 

But what does that look like in practice? Here, we’ve assembled 23 companies that we believe are exemplary disruptors within their respective industries — from e-commerce logistics to fintech integrations to SaaS platforms — and attempted to define the key ways in which they’ve disrupted their markets. 

Read the full article here.