Bob Howland, chief digital officer for Dawn Foods, has witnessed valuable updates and innovations over the past year since Dawn Foods launched its 24/7 online ordering system that allows bakers to add items to their online cart and place orders whenever it is most convenient.
BAKE: What are some key takeaways and learnings from the first year of Dawn’s innovative eCommerce rollout?HOWLAND: At Dawn Foods, our values are rooted in our commitment to our people, products, and customers. We call this our Dawn Circle of Excellence, and it has been an important guide for the eCommerce platform rollout. With the platform rollout rooted in our commitment to customers, we’ve both seen and learned the power of directly listening to them. Our team could create and add all types of features to the platform we think are important to bakers, but it means nothing if we aren’t asking for their feedback to inform our decision making. Because our platform is built using a modern digital architecture, we are in a great position to be more agile, flexible, and fast to meet the needs of retail bakers. Our customers have felt the positive effects of this effort too with three in four reporting being satisfied with the online experience.
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