According to a new consumer survey by Hershey, Americans across age groups are more excited for Halloween this year. 86% of Americans ages 35-44 reported being either more or as excited for this coming season. With that excitement comes bigger plans to celebrate this Halloween.
This survey was conducted online within the United States by The Harris Poll on behalf of The Hershey Company between August 5 and August 9, 2021, among 2,056 US adults ages 18 and older of which 1,935 celebrate Halloween.
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