Going big with Halloween cakes

Oct 18, 2021, 09:39 AM by John Unrein

 

Halloween celebration cake

According to a new consumer survey by Hershey, Americans across age groups are more excited for Halloween this year. 86% of Americans ages 35-44 reported being either more or as excited for this coming season. With that excitement comes bigger plans to celebrate this Halloween. 

  • Two-thirds (66%) of Americans ages 18-34 and parents with a child under 18 plan to do more for Halloween this year compared to other years.
  • More than half (59%) of parents with a child under 18 have already started thinking about Halloween celebrations.
  • Two-thirds (66%) of people ages 18-34 plan to do more for Halloween this year compared to other years for themselves.

This survey was conducted online within the United States by The Harris Poll on behalf of The Hershey Company between August 5 and August 9, 2021, among 2,056 US adults ages 18 and older of which 1,935 celebrate Halloween.

Read the full article here.