With two major Hispanic holidays – Día de los Muertos on Nov. 1-2 and the festival of the Epiphany (Rosca de Reyes) on Jan. 6 – arriving, now is a great time for a primer on Hispanic traditions and how to treat everyone with festive and fresh bakery creations.
Jennifer LaPaugh, senior director of marketing for the Artisanal Channel for Dawn Foods, shares valuable tips on how Dawn Foods can assist bakeries to create compelling messaging targeted toward Hispanic consumers.
“At Dawn, we offer high-quality product solutions, inspirational recipes and marketing materials that are relevant for Hispanic consumers. Each quarter we release a Seasonal Catalog that includes recipes and featured products for the season,” she explains.
"This year Dawn published a Hispanic Heritage Recipe Book that includes more than fifty different recipes to make popular Hispanic treats for the holidays, such as Day of the Dead Cupcakes, Pan de Muerto, and Rosca de Reyes (Three Kings Cake)."
Read the full article here.
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