Using comfort foods to trigger nostalgia

Nov 19, 2021, 14:36 PM by Jeff Gelski

Cookies, pies, cakes and other comfort foods may trigger nostalgic thoughts in the minds of consumers. The products’ ingredients, like chocolate and honey, may stir memories as well.

“Comfort foods can bring up nostalgic characteristics, give our brains a much-needed mental health boost or connect us to one another during stressful moments,” says Catherine Barry, director of marketing for the National Honey Board, Frederick, Colo. “Comfort foods can give us emotional support through our stomachs, which consumers often need amid a global pandemic.”

Sarah Hickey, director of insights and market research at Dawn Foods, Jackson, Mich., adds, “Comfort foods are any foods that bring feelings of familiarity and nostalgia. Most comfort foods tend to be considered less healthy, as they may contain higher calories, sugar or carbohydrates, but that is not always the case. Examples of typical American comfort foods include macaroni and cheese, apple pie and chocolate cake. “

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