Donuts and hand-held treats: flavor meets convenience

Dec 15, 2021, 16:35 PM by John Unrein


There’s nothing like a donut special to drive consumers to the supermarket bakery. One of the best ways to begin is to drive demand with online marketing.

At Grebe’s Bakery, for example, the November special online features their famous Double Chocolate Honeymooner, a chocolate-iced, yeast-raised donut topped with a dollop of scratch-made chocolate buttercream and finished with fall color sprinkles. These popular donuts are found at instore bakeries including Piggly Wiggly in Wisconsin and Illinois, Woodman’s Food Market, and Speedway convenience stores.

When it comes to creating an eye-catching Instagram profile, bakeries must ask themselves what their theme is – both contextually and visually. A bakery’s theme in most cases begins and ends with food, so post high-quality pictures of products that share a similar style and tell a story. For example, if a baker wanted to post about their latest LTO donut, there are many different types of photos that can be utilized, such as a bird’s eye view of the donut, close-up to capture texture, or a customer enjoying that treat. Ultimately, any images posted to a bakery’s profile should be reflective of its brand and consistent, according to Keely Siciliano, director of brand and digital marketing for Dawn Foods.

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