Q&A with Dawn Foods: Experiential desserts for Valentine's Day

Feb 9, 2022, 15:44 PM by Liz Parker

Snack Food & Wholesale Bakery was recently able to talk to Melissa Trimmer, CEPC, Dawn Foods, about experiential desserts for Valentine's Day as well as some upcoming trends for this year's holiday.

Liz Parker: What are “experiential desserts”?

Melissa Trimmer: Experiential desserts offer a tactile way for people to connect with their favorite sweet treats. These desserts can be anything interactive, such as pull me up glitter cakes that are currently trending on TikTok, DIY dessert charcuterie boards that let customers experiment with flavors and treats, eye-catching hot chocolate bombs, and take-home dessert decorating kits. Bakers should experiment and have fun with these products. The desserts that are creative and engaging are the ones most in demand as bakers prepare for Valentine’s Day.   

LP: How can bakeries create their own take on experiential desserts with a twist for Valentine’s Day?

MT: Coming off the busy holiday season, Valentine’s Day offers bakeries a time to capitalize on the popular holiday for dessert purchases. To create their own take on experiential desserts, bakers should look within their own display cases. Take the most popular selling desserts and put an experiential and Valentine’s Day twist on them. For example, if your bakery is known for making amazing macarons, consider creating a take-home macaron building kit in Valentine’s Day colors. Also, bakers should look at what is happening within their own neighborhood to gain inspiration. Collaborating with another local business to create a Valentine’s Day dessert or gift package allows bakers to expand their reach.   

Read the full article here.