Pull-me-up glitter cakes for Valentine’s Day and beyond

Feb 14, 2022, 10:38 AM by John Unrein


Executive chef Melissa Trimmer of Dawn Foods shares thoughts on one of the hottest trends emerging in the decorated cake sector with innovative tips on how to prepare “pull-me-up” glitter cakes – just in time for Valentine’s Day and beyond.

“People want to have experiences,” Trimmer says of pull-me-up cakes, which feature a special reveal in the final step. “These cakes have customizable flavors. I really would love to see bakeries sell take-home kits to consumers.”

Here’s how it works. Your bakery can offer pre-iced cakes from Dawn Foods. The glitter comes in a separate perishable container. Decorate your cake any way you prefer. Wrap a transparent cake strip around the edges and secure tightly. Secure with transparent tape.

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