March Madness comes to the bakery

Mar 14, 2022, 16:24 PM by Brian Amick


With people gathering throughout March (and early April) to watch and celebrate the NCAA men's and women's basketball tournaments, bakeries have the opportunity to grow their sales. 

“Most customers might not connect college basketball to profits, but highlighting an event that communities celebrate every year makes sense and uncovers hidden opportunities,” says Wendy Westmoreland, Dawn Foods marketing manager, West.

Dawn Foods offers a March Profitability Playbook with ideas for bakeries to grow sales and focus their marketing for the month of March. Executive Chef Melissa Trimmer of Dawn Foods is an expert on what's trending in the baking world and recently she shared some tips on how bakeries can create fun and festive treats to maximize profits this month.

Check out the full article here.