Passion small


We are ENERGIZED by the creativity, INSPIRATION and DEDICATION we witness in our customers and in each other. We strive to infuse that passion into ALL THAT WE DO, from working as teams to give our customers our best, to partnering with our customers to help them move their businesses forward. It’s the spark that sets us apart.



We are proud of OUR ROOTS and will always remember our start as a small bakery business. It’s that humble beginning that helps the Dawn family connect to our customers and understand their goals, struggles and ambitions. And while we will always strive to INNOVATE AND GROW, we remember that our family roots drive our PROGRESS TOWARD A BRIGHT FUTURE. We started humbly; as bakers at sunrise.


Relationships small


Our success comes from nurturing LONG LASTING PARTNERSHIPS. We are committed to COLLABORATION and working with each other and our customers so that we all grow and improve. We listen, learn and approach each encounter as an opportunity to work together. Our partners feel VALUED AND HEARD.

 Optimism small


We believe in our people and in the power of POSITIVITY for a better tomorrow. In business, there will always be challenges, but if we choose to address each situation with grace and careful consideration, we are CONFIDENT that positive outcomes will be our result. At Dawn Foods, we have an innate desire to continue to better ourselves, to make the experience our partners have with us smarter, richer and more enjoyable. Our end goal is HAPPINESS – for us, our customers, and their consumers.


Optimism small


Our word is OUR PROMISE and it’s been that way for more than 100 years. No matter how large we become, we are COMMITTED to being an organization of INTEGRITY and ACCOUNTABILITY for all we say and do. We know that lasting TRUST comes from being true to our words and our choices, and we are accountable to everyone we work with. Building trust with every opportunity.