Year on year Vegan continues to gain relevance across Europe, projected to overtake Vegetarian! Even consumers that are not actively Vegan, are becoming more health-conscious and are adopting Vegetarian and Vegan buying habits. Vegan proofs to be more than a micro-movement with Vegetarian: it is the new Gluten-free!
Following the vegan trend, Dawn has developed a range of Vegan Cake Mixes. Stay tuned for the new pastry solutions to come…
Delight your customers with these indulgent and on-trend cakes. Tasty, moist and as good as any other Dawn mix. The Dawn Vegan Cake Mixes are recognised by the EU Vegan association. A clear label that is well-known by European customers.
Dawn has identified the top trends to give a view on what’s happening in the marketplace, with consumer behaviours, and macro industry influences. People seek great tasting, pure and simple products free from artificial ingredients that are loaded with nutrients to fuel their bodies and support a health-conscious lifestyle.