Together We Rise

Dawn is here for bakers

As always, we are committed to safely supplying & supporting your bakery, especially during this uncertain time. We understand your concerns about the coronavirus and have put together some resources and information to help you navigate the COVID-19 environment.

We'll Get Through This Together

Every day, rain or shine, you play an essential role in your communities. You make joy when people need it most and your passion for bakery continues to keep you part of the moments that matter. We know these are difficult times and we want to ensure you can find information and resources from Dawn to help you through this at all times, in one place.

Open For Business: Your guide to reopening and retooling your bakery in the new normal
As always, Dawn is committed to safely supplying & supporting your bakery, especially during this uncertain time. As you prepare to reopen or adjust your operations, recognize that you will be making a new first impression with customers. At this critical time, more than ever, bakers must deliver a great customer experience, including not only offering delicious, fresh baked goods, but also presenting a clean, safe, and professionally run operation. In partnership with Retail Bakers of America, we have put together this reopening toolkit to walk you through every step of the process, providing toolkits and templates along the way. This guide will be updated as new resources become available to you.
Download Reopening Kit Now!
Social Distancing Signage for Your Bakery
Whether you're just opening back up or your bakery remained open throughout this time, communication is key to letting consumers know they can still order their favorite treats. For your safety and theirs, use this Social Distancing in-store signage kit to remind bakery customers to keep their distance. These files can be sent to FedEx Office or your printer of choice. Each set includes Posters, Counter Signs and Floor Decals.

Download Donut Toolkit

Download Cake Toolkit

A Letter to Our Customers from John Schmitz, North America President


I want to update you on our coronavirus (COVID-19) response. The Dawn crisis management team is meeting regularly to assess our response to this dynamic situation. As the situation evolves, we are committed to updating our response based on the best expert advice available and based on what's right for our people and customers. Here is how Dawn is responding to COVID-19.


Articles & Resources to Help

Check back often as we continue to add resources to support you during this unprecedented time